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LEAD A GLOBAL INITIATIVE

BRANDING GUIDELINES

VALUES

Our core values focus on unity, innovation, and transparency, creating an environment where every member of our community feels included and valued. We believe in the power of eSports to bring people together, transcending borders and cultures to promote a true human connection.
 

Innovation is at the heart of our mission, we are constantly pushing the boundaries of technology, particularly in artificial intelligence, to deliver new and inspiring experiences. By fostering a transparent environment, we aspire to build a relationship of trust with our community. Through this approach, we convey messages of dynamism and resilience, encouraging everyone to aim high and realize their dreams, like the bird in our logo, a symbol of freedom and vision.

International

Philantropy

Technology

VISUAL IDENTITY

COLORS

#000000 - Black​​
#808080 - Trolley Grey
#AAAAAA- Trolley Grey
#EEEEEE - White
#FF0000 - Red

FONT

Segoe UI Variable

Visual Identity Figure 2
Visual Identity Figure 1
Visual Identity Figure 3

LOGO & ICONS

ORIENTATION

​Images with subjects looking to the right can give an impression of dynamism and action, which is often used to inspire and motivate consumers.

SYMBOLISM

The bird symbolises freedom, speed and a lofty outlook, which is appropriate for an organisation seeking to reach new heights and stand out for its dynamism and ambition.
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The bird is drawn geometrically with sharp, angular lines, giving it a modern, clean look.
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The contrast between the bright red of the bird and the black background ensures optimum visibility in different lighting conditions and against different backgrounds.

Red is often used to capture attention, many brands use red in their logo and visual identity to convey feelings of dynamism, passion and power.
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The logo is composed of simple geometric shapes, making it easy to adapt to different formats and surfaces. It also makes it easily recognisable.

TEAM CARDINALIS

DO NOT USE OTHER FONTS

TEAM CARDINALIS

TEAM CARDINALIS

DO NOT USE OTHER COLORS

DO NOT OBSTRUCT

TEAM CARDINALIS

RESOURCES

FONT

Bai Jamjuree

Roboto

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